Private Market

A Discreet, Strategy-First Way to Buy or Sell

The Hertell Team Private Market is a confidential service created by The Hertell Team for homeowners and buyers who prefer a more thoughtful, private alternative to the traditional public market.

This is not a public listing service and does not replace the open market. It is an optional, information-driven approach that allows clients to explore opportunities quietly, with full transparency, seller consent, and strict adherence to New York State real estate law, Fair Housing regulations, and the REALTOR® Code of Ethics.

Gain early awareness of select opportunities—by seller permission only.

Buyers can register their criteria to be considered for off-market or pre-market opportunities that may align with their goals.

• Insight into opportunities before public marketing

• A more measured, less competitive buying process

• Clear expectations around availability and timing

• Matches are guided by fit, timing, and seller intent

All opportunities are shared only with seller authorization and in compliance with fair housing and ethical advertising standards.